Case study · ACE Money Transfer
Three months ago, this brand had zero coverage.
This release earned five original stories.
The ACE Money Transfer and Visa strategic collaboration announcement produced 76 pieces of coverage. Five outlets chose to write about it on their own. Paid distribution seeded the story, and the fintech press picked it up. That move, from distributed to covered, is what this case study tracks.
Headline results
Paid reach and earned coverage
Distribution buys reach. Earned coverage buys credibility, a journalist deciding the story is worth their own byline. This campaign delivered both. The earned column is the one that compounds.
Distribution placements and monitored pickup are tracked on different bases. Combined, they total 76 pieces. Financial terminal placements (Bloomberg, Reuters, Dow Jones, LSEG) are subscription platforms without public URLs. Confirmations available on request.
The earned coverage, in their own words
Beyond the newswire distribution, the payments trade press wrote about ACE on its own terms. These are the pieces a prospect remembers, real outlets, named writers, and headlines ACE did not have to buy.
Newswire coverage by country
47 online distribution postings across eight European markets, led by Italy and the German-language financial portals.