Guides & Insights
Step-by-step guides on PR distribution, digital PR strategy, SEO, and earning media coverage.
What Is a Newswire and How Does Press Release Distribution Work?
What is a newswire? How press release distribution actually works, what it does (and doesn't) achieve, and how to choose a distribution service.
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How Much Does Press Release Distribution Cost?
How much does press release distribution cost? Typical price ranges, what drives the differences, what's actually included at each level, and how to compare services fairly.
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What Is a Google Knowledge Panel and How Do I Get One?
What is a Google Knowledge Panel? How Google decides who gets one, how to build the entity signals that trigger it, and how to claim and correct a panel once it appears.
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What Is Earned Media vs Paid and Syndicated Coverage?
Earned, paid, and syndicated media explained - what each actually is, what each is worth, how to tell them apart in a coverage report, and when to use which.
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How Do I Get My Brand Mentioned by ChatGPT and AI Search?
How to get your brand into ChatGPT, Gemini and AI search answers - how AI systems choose sources, the role of authoritative coverage, and a practical visibility playbook.
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When should I use AI in PR outreach?
AI is at its most valuable in PR not when it writes your press release, but in the outreach stage - deciding who should receive a story, and tailoring how it lands for each group.
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How do I measure the value of a PR campaign?
Measuring PR value means moving beyond counting placements and instead scoring coverage by the authority of the outlets it appears in. Here's how media tier weighting works, with a worked example.
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What are Tier 2 and Tier 3 publications?
Tier 2 and Tier 3 publications are the mid-sized and smaller media outlets that sit beneath the major national titles. Here's what defines them, their benefits and limitations, and how they fit into a wider PR and SEO strategy.
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What are Tier 1 publications?
Tier 1 publications are the most authoritative, widely read, and trusted media outlets in a given market. Here's what defines them, how the tier system works, and how to secure coverage.
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How do I write a press release using AI?
AI writing tools allow a business to draft, refine, and adapt press releases in a fraction of the time it would take to write one manually. Learn how to use AI for PR, the benefits and risks, and how to get the best results from your prompts.
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PR SEO: How Press Releases Boost Your Search Rankings
How indexed press releases, branded backlinks, and keyword targeting turn distribution into a long-term SEO asset.
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Earned vs Paid Media: A Founder's Guide
What you actually control with each type of coverage, how long it lasts, and how to budget across them as an early-stage company.
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