How to Get Your Startup Featured on Business Insider and Yahoo Finance

Two Different Routes

Getting on Business Insider or Yahoo Finance isn't one thing. Newswire distribution pushes your release onto the wire feeds these publications pull from. You'll often see a syndicated version appear, but it's not guaranteed and you don't control the headline. Guaranteed placement means a named, indexed article written to your brief and published on the outlet directly.

When to Use Each

For a funding round, a newswire release is usually enough. Investors and analysts monitor the wires. For a product launch or thought-leadership piece where you want a lasting, indexed article with your messaging intact, a guaranteed placement is the better spend.

The Stack

Many of our clients do both: a $150 PR distribution for earned coverage and journalist outreach, a newswire add-on for syndication, and a guaranteed placement on one marquee outlet to anchor the announcement.